Product Development Research
Figuring Out the WHY
It's nice to know WHAT customers and prospects are doing, but we help our clients figure out WHY they do the things they do - and build products and experiences that meet customers in their reality.
Testing Concepts, Assumptions
Companies have product ideas built on assumptions, but often don't test those assumptions with real prospects or customers before investing in developing those concepts. Customer Sense helps clients test their product ideas and built in assumptions to ensure the product is successful from the outset.
Embedding Human Centered Design Practices
Teaching client organizations how to conduct, interpret and then move from insights to ideas is a core part of Customer Sense's value proposition. Organizations that are exposed to customer thinking can develop a deeper understanding of who they are designing for and therefore design better experiences from the outset.